Kettlebell Strength and Conditioning

Media Coverage

New!

Sarah's Kettlebells in Maximum Fitness Magazine (PDF file: 568k)

Kettlebells in Women's Health Magazine (PDF file: 675k)

Sarah in the Enterpreneur Magazine (PDF file: 737k)

Sarah's DVD in Women's LifeStyle Magazine (PDF file: 91k)

Television Spots

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New! Sarah on Big Idea with Donny Deutsch

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New! Sarah on E-News

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Fox 6 Weekend Morning News

View video (6:13 minutes, 19 MB)

CW5 Morning Show

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KGTV and KUSI

View video (7:58 minutes, 25 MB)

Iron Core was Official Trainers for Local NBC's San Diego's Biggest Loser

See the finalists

ABC 10 News - with Carol LeBeau

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View version with smaller file size (2:54 minutes, 1.1 MB)

KUSI Morning News

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View version with smaller file size (5:29 minutes, 4 MB)

Fox News In The Morning

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View version with smaller file size (6:51 minutes, 2.7 MB)

On The Web

• Sarah interviewed by Weekend Entrepreneur
• Sarah and GoFit on ivillage!
• Sarah Lurie Partnership with GoFit.
• Workout Mommy

In The Press

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• Kettlebells in the Oxygen Magazine (PDF file: 950k)
• Sarah interviewed by The Wall Street Journal
• Sarah and GoFit in the July Issue of Fitness Magazine (PDF file: 475k)
• Sarah's kettlebell DVD in Times Herald-Record (PDF file: 400k)
• Sarah Lurie and Kettlebells in Max Sports Magazine
• Sarah Lurie in the New York Times: The Magic Is in the Tweaking - Entrepreneurs Discover Success Requires a Little Reinvention (PDF file: 297K)
• Pilate Styles: Bell Curves — A 300-year-old Russian exercise is the hottest thing in 21st-century America. (PDF file: 531K)
• San Diego Business Journal: Sarah Lurie's Pioneering Work Is as Hearty as a Russian Workout (PDF file: 340K)
• Featured in Women's Health magazine: Sarah's advice on starting your kettlebell workout (PDF file: 446K)
• Plug into the circuit for men: Sarah offers a timed circuit for men (or women!) (PDF file: 505K)
• The Body and Soul magazine: Kettlebell the Iron Core Way DVDs (PDF file: 238K)
• Fitness Management magazine: The Cutting Edge of Group Fitness - The Kettlebell Workout (PDF file: 240K)
• Featured in The San Diego Union-Tribune: Making the Weight (PDF file: 274K)
• La Jolla Village News: Contestants lose weight and gain television fame (PDF file: 336K)
• Sarah Lurie and Kettlebells in Metropolitan Magazine: Will 2006 Be The Year Of Kettlebells Training? (PDF file: 130K)
• Sarah Lurie and Kettlebells in Newsweek: Pull Your Weight (PDF file: 495K)
• Riviera Magazine: On The Bell (PDF file: 863K)
• Kettlebells in October 2005 issue of Vogue Magazine: Strong Hold (PDF file: 568K)
• Ring My Bell from Ranch and Coast Magazine (PDF file: 96K)
• Strong Showing: Kettlebells can give your fitness level a lift from The San Diego Union-Tribune (PDF file: 552K)
• Cannonball with a handle will pump you up from Today's Local News (PDF file: 412K)
• Get Fit — Kettlebells are ringing from San Diego Magazine (PDF file: 355K)
• From Russia To La Jolla, Kettlebell Trend Sweeps Gyms from 10 News.com
• Kettlebell Revolution from La Jolla Today Magazine Winter 2004 (PDF file: 437K)
• The next big thing in fitness weights in at new Bird Rock gym from La Jolla Light (PDF file: 295K)